Top 5 Beauty Retail Apps on Android in Netherlands: Q1 2025

The first quarter of 2025 saw interesting trends in the performance of beauty retail applications on the Android platform in the Netherlands. According to Sensor Tower data, these apps demonstrated varying trends in downloads and active user engagement.

Mein dm from dm-drogerie markt GmbH + Co. KG showed a consistent increase in weekly downloads, peaking at 4.5K in late January. Active users also rose steadily, reaching approximately 20.4K by the end of February, before a slight dip to 17.2K by the end of March.

RITUALS - Cosmetics experienced fluctuating downloads, starting with 2.2K in early January and dipping to 1.4K in early March. However, active users saw a resurgence from mid-February, peaking at 24.3K by mid-March.

Douglas – Parfüm & Kosmetik had a varied download pattern, with a notable rise to 2.8K in mid-March. Despite a decline in active users from 36.4K in early January to 19.3K by the end of March, the app maintained a steady presence.

Etos showed a consistent download rate, peaking at 2.4K at the end of March. Active users increased to 28.5K in mid-March, indicating a solid user base.

Finally, ICI PARIS XL – Beauty saw a decline in downloads, reaching a low of 786 by the end of March. However, active users showed recovery, climbing to 6.7K by the quarter's end.

These insights, derived from Sensor Tower data, highlight the dynamic nature of user engagement in the beauty retail sector. For more detailed analytics and trends, visit Sensor Tower's platform.